Branding has gone beyond what only organisations invest in, it is a process that you need to embrace and utilise if you want to make the best of yourself. Whether you are a student, employee or business owner, you should start building your personal brand today.
Building your brand does not only give you a distinct voice in a crowd of endless noise, it projects you as an authority in your career and also helps you build an army of loyal audience online. In a few quick steps, we will identify the steps involved in building your personal brand.
IDENTIFY YOUR PERSONAL BRAND'S PURPOSE
This is like writing a CV actually. What do you want to achieve with your life? How do you want to achieve it? What kind of values are you planning to give? Who are your possible target audience? (Who do you want to sell to? Who do you want to employ you?)
OPTIMISE YOUR ONLINE PRESENCE
Let's face it, almost everyone is online today. If someone tells you about an amazing public speaker, you would probably Google this speaker to verify your friend's claim. If you are serious about building a personal brand, it is advisable you take your brand online. There are several social media platforms you can employ for this purpose but hold on, you may not be able to be on all of them. For a start, however, Facebook, Twitter, LinkedIn and almost everyone's favourite; Instagram are social media tools you can use in sharing your values and ultimately, building your brand.
Being fake with your brand is a pitfall you should avoid. What works for the Kardashians might be a disaster for your brand. People can always sense fake when they see one. You don't have to post a work that is not yours to be respected. Stay real. As a job seeker for instance, a dishonest act like faking work experience should be avoided.
LEARN AT EVERY AVAILABLE OPPORTUNITY
Our world evolves daily, you should not be left behind. You should try as much as possible to seek avenues to acquire information that is important for your personal growth. Attend conferences, read books, watch videos, just make sure you do everything that can make you better than you were yesterday. Let’s assume you don’t have enough skills that can gain you paid employment, you should apply for an internship. If you can’t earn, learn.
NETWORK WITH OTHER BRANDS
Being a lone ranger is not an effective way to build your brand. Try as much as possible to build friendship and partnerships with relevant people. According to Shama Hyder, you can start associating with the three associating with the three C’s: company, college, colleagues.
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